You must be a registered business (or sole trader) able to contract in Jamaica and provide accurate business details, including your TRN and a contact person.

You are responsible for all activity under your account and for keeping login details secure.

Advertisers in regulated sectors must hold the licences required to offer their products in Jamaica. For example, insurance providers must be registered with the Financial Services Commission. We may ask for proof before approving a Campaign.

You create Campaigns in the Advertiser Dashboard by choosing placements, audience, dates, budget and Creative. Available pricing models are shown in the Campaign builder and may include: a flat fee for a fixed period or sponsorship; cost per thousand impressions (CPM); and cost per click (CPC).

All prices are in Jamaican dollars (JMD) and are exclusive of General Consumption Tax (GCT) unless stated otherwise.

Payment. Campaigns are prepaid through our payment processor, Ezee Payments. A Campaign will not go live until payment is confirmed. [Invoicing on credit terms may be offered to approved advertisers by written agreement.]

Delivery. For CPM and CPC Campaigns, we will aim to deliver your budget evenly over your chosen dates, but we do not guarantee a specific number of impressions or clicks unless your order states a guaranteed volume. Delivery depends on Platform traffic and your targeting.

Under-delivery. If a Campaign with a guaranteed volume under-delivers, we will, at our option, extend it at no charge until the volume is met or credit the undelivered portion to your account.

Unspent budget. Unspent budget on a CPM or CPC Campaign stays in your account as credit for future Campaigns for [12] months, or is refunded on request if you close your account.

Every Campaign and Creative is reviewed before it runs. We aim to complete review within [2] business days.

We may reject, pause or remove any Creative or Campaign at our discretion, including if it breaches these Terms, the law, or is likely to harm user trust. We will tell you why where reasonably possible and let you resubmit.

Approval is not an endorsement and does not confirm your Creative is lawful. Compliance remains your responsibility.

Creative must meet the technical specifications in the Campaign builder (sizes, file types, character limits).

Creative must be accurate, lawful and not misleading, in line with the Consumer Protection Act and the Fair Competition Act. Prices, offers and terms stated in ads must be honoured.

Creative and landing pages must not:

We do not accept advertising for: tobacco and vaping products; illegal drugs or drug paraphernalia; weapons and ammunition; gambling and lotteries [unless approved in writing]; adult content; get-rich-quick, pyramid or multi-level schemes; unlicensed financial, lending or insurance products; competing load board or freight-matching platforms; and political or election advertising.

Alcohol advertising is not accepted, given the Platform's audience of commercial drivers.

We may add categories to these lists at any time. Existing Campaigns in a newly restricted category may be stopped, with unspent budget credited or refunded.

You may target by the audience options shown in the Campaign builder, such as user type (shippers, carriers or both), parish and vehicle type.

Carico does not sell or share users' personal data with advertisers. Campaign reports contain aggregated, de-identified data only.

If users give you personal data directly (for example, by clicking through to your site or submitting an enquiry), you are the data controller for that data and must handle it in line with the Data Protection Act, 2020 and your own privacy notice.

You must not attempt to identify individual users from Campaign data, or use ads to collect Platform data.

Campaign metrics are shown in your Advertiser Dashboard. Carico's recorded figures are the basis for delivery and billing.

We filter invalid traffic (such as bots, repeated automated clicks, and our own internal testing) and do not charge for it. If invalid activity is identified after billing, we will credit your account.

Questions about billed figures must be raised within 30 days of the Campaign end date.

You may pause, edit or cancel a Campaign in the Advertiser Dashboard. Edited Creative goes through review again.

CPM/CPC Campaigns: you are charged only for delivery up to the time you cancel; the remaining budget is handled under clause 3.6.

Flat-fee and sponsorship Campaigns: cancellation more than [14] days before the start date receives a full refund; within [14] days of the start, [50]% of the fee is refundable; after the start, fees are non-refundable.

If we remove a Campaign for breach of these Terms, fees for delivery already made are not refundable.

You keep ownership of your Creative. You grant Carico a non-exclusive, royalty-free licence to host, display, resize and format it on the Platform for the Campaign, and to show it in Carico's advertising materials [only with your permission].

You confirm you own or have permission to use everything in your Creative.

You may not use Carico's name, logo or trademarks without our written permission.

We do not guarantee any results, sales, leads or return from a Campaign.

To the fullest extent permitted by law, Carico is not liable for indirect or consequential loss, lost profits or revenue, or loss caused by Platform downtime. Our total liability for any Campaign is limited to the amount you paid for that Campaign.

You will indemnify Carico against claims, fines, losses and costs arising from your Creative, your landing pages, your products or services, or your breach of these Terms or the law.